“This campaign addresses today’s issues and social commentaries, which is a powerful approach instead of portraying people as superficial objects with no narrative. “It is the responsibility of advertising to communicate modern times and social issues,” photographer Klein added in a statement. The more we stretched the definition, the more interesting the campaign got,” W+K told AdWeek. Equinox Commit to Something In 2017, Equinox, a club more than a gym, made a progressive leap in its advertising with images of self-dedication and developing identity. Now let’s see how industry giants use imagery and message to their advantage through gym advertising. When Bec Donlan, an Instagram fitness influencer who teaches a strength training class at a New York Equinox, learned about a Trump campaign fundraiser being held by a billionaire with ties to the. Or even committing to multiple sex partners. In return, this attracts those who hold the same values. Committing to pursuing the almighty dollar. ![]() All vignettes are a virtuous expression of taking deliberate action, of going ‘all in.’ ” The agency added that committing to a workout alone wasn’t compelling enough, hence the extension into other elements of life. Per AdWeek, the brand said the images range “from a young mother unapologetically breastfeeding in public (portrayed by Lydia Hearst), to an activist who is seen fearlessly taking a stand for her cause (featuring Bianca Van Damme, daughter of Jean-Claude Van Damme), to a male cheerleading champion who wasn’t threatened by a stereotype and dedicated himself to winning in his own way (featuring MMA fighter Alan Jouban). #CommitToSomething - Equinox January 5, 2016įashion photographer Steven Klein shot seven new ads in Los Angeles that will appear in the new campaign, which according to the fitness club celebrates various forms of commitment in aspects of life including lifestyle choices, sexuality and women’s rights. Melissa Trahan January 5, If a mother nursing her infant children is ugly, we’d hate to see what beauty looks like. Social media has revealed mixed feelings on the Love this ad! Breastfeeding and fitness require strength, commitment, and support! Thank you for normalizing breastfeeding! The print, digital and outdoor campaign was created by Wieden + Kennedy New York, and urges viewers to ‘Commit to Something’, with the Equinox tagline, It’s not fitness. Model and heiress to the mega Hearst publishing empire, Lydia Hearst, appears in the campaign decked out in bling and decadent makeup, holding two babies (not her own, for the record) who are breastfeeding while she sits at a stylish restaurant table. Thats a head scratcher for me, but if I were studying to be a minister I would probably know what they mean, so thats effective.US gym Equinox has used a breastfeeding Lydia Hearst in its latest advertising campaign to encourage people to #committosomething.Īnd while some are wondering if the fitness club is just jumping on the bandwagon of a somewhat controversial issue with the glamorous ad, others are praising its advocacy. I feel vindicated that I am not spending too much time outside the technical forums.Īnother ad is telling me not to minister alone. I'm perfectly happy with the model being nude. ![]() ![]() 1) I cant see the clothes they want to sell me and 2) if you are saying "our clothes will cover this model up nicely". It would be right up there with the nude models selling Abercrombie clothes. Women’s Wear Daily reports that the chain disagrees with the mob of gym goers who stormed the Equinox Facebook page with comments demanding that the women featured in the ads look fit and healthy, instead of runway thin. ![]() Shoes! If she was wearing clothes but was barefoot, I wouldnt get it. The gym chain has since responded, defending not only Richardson’s photos but their deliberate decision to run with them. Whether or not you think having a nude model is appropriate, at least I know what they are trying to get me to buy. Stuart Weitzman now has an ad where a model is wearing only a pair of their shoes lying on her stomach. Not interested, but I actually understand what they are selling. Someone asked about online dating and now I am bombarded with online dating sites. I'm really enjoying the ads, probably more than anyone else here.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |